• Brand
  • Website
  • CRM
  • Lead generation
  • Outreach

We build the whole engine. Then we launch it.

We build the commercial system behind the business: brand, website, CRM, lead generation, outreach and automation. Then we help run it.

Book a launchSee the work

Shipped for

Work

Systems we built and now help run.

Hyper Racer USA · 2026

One system: website, CRM, pipeline and outreach, connected.

The US home of the Hyper Racer X1 runs on one system we built end to end: the public site, the CRM that takes every enquiry, the dealer and partner pipeline, and the outreach that goes out from it. We built it, and we run it with the team.

Visit site
Hyper Racer USA home page on a phone

The agents inside the CRM

Every morning the agents screen out spam, fill in missing details, sort each lead by type and urgency, schedule the follow-up and write a ranked briefing. People make the calls.

  • No email reaches a customer without a person approving it.
  • Every automated decision shows its reasoning.
  • Nothing is deleted. Every change is logged and reversible.

Inside the CRM

01/03

The dashboard on a phone

DispatchRelay · 2026

A freight marketplace for carriers, brokers, shippers and drivers.

Loads, bids, dispatch and live tracking on one platform, with a home screen for each role: carrier, broker, shipper and driver. Built as FreightX for a trucking company, now a product of its own.

Visit site
DispatchRelay sign-in: pick a role, carrier, broker, shipper or driver

01/04

What we build and run

Not a marketing agency. We build the business development machine behind the company, then we operate it with you: find the market, find the people, contact them, track them, follow up.

  • 01

    Lead generation

    We find the customers, partners, dealers, distributors, sponsors or investors your business needs, whichever the business runs on.

  • 02

    Outbound business development

    Decision makers identified, prospect lists built, outreach written and sent, follow-ups managed, opportunities qualified. We get the conversations started.

  • 03

    CRM and sales infrastructure

    Your own version of the CRM we built for Hyper Racer: lead database, pipeline, follow-up tracking, contact history, inbound forms and reporting. Nothing lost in a spreadsheet, an inbox or someone's memory.

  • 04

    Positioning and messaging

    How you explain what you do, who you should be targeting, and the message that actually gets those people interested.

  • 05

    Website and digital presence

    The website, landing pages, lead forms and sales material the outreach points to.

  • 06

    Growth strategy

    Where the real opportunities are, then we go after them with you. Not a strategy document handed over on the way out.

Who you work with

Two people, the whole model. One finds the market and works the pipeline. One builds the system and keeps it running.

  • Systems and development

    Eris Dothard

    Builds the website, the CRM, the backend and the agents inside it, and keeps all of it running after launch.

  • Business development and market strategy

    Maxwell Hartmann

    Finds the market, the people and the message. Builds the prospect lists, runs the outreach and the follow-up, and moves opportunities forward.

Book a launch

Tell us what you sell and who you need to reach. We reply within one working day.

Next is a 30-minute call. No proposal until we have talked.